SURTEX is now behind us. Now the real work begins. It is time to organize, recap and followup. A trade show of this size always has its ups and downs. The show ended really well. The last day was the busiest and best day! I did have a few moments of panic when the isles were empty and I was just sitting there with the clock ticking away. I reminded myself that every show has its busy times and its dreaded down times. Fortunately, at the end of each day when I reviewed my client notes and reflected on conversations and meetings, I was happy to see that the day was a success. Success is all about a quality conversation and pursuing a solid lead. In the end, the people are why I am in this business. Existing clients. New clients. Fellow Artists. Seeing old classmates! That was a real surprise! Seeing two friends from college that I haven't seen since graduation (which was a while ago).
I'll see you all next year at SURTEX 2015!
I wish I could say the whole trip went as planned but you can never count on weather or planes. Both of these created challenges. We had to rent a car and drive from DC to NYC and then on the return enjoyed a long layover in San Fran but in the end it all worked out.
This was my second show but I was unsure what to expect. Would it be like last year? Would my art resonate? I am happy to report that the art did attract attention and the show was different. Last year I had several meetings that resulted in no work but good contacts and continuous conversations. This year those same contacts spent a lot of time in my booth and I left with solid projects and leads. This show (and licensing in general) is all about relationships and this year proved that.
On a side note, we set up the booth a day earlier than last year so that we could walk the International Contemporary Furniture Fair (ICFF). I am so glad we did this! The show was really interesting and I got to meet one of my favorite designers, John Robshaw! Not only do I love his work but appreciate his passion for travel and learning local artisan techniques.