Sometimes new is not better

3 years ago I redesigned my logo. I wanted it to look a bit more artistic and a touch modern. I thought the new design would be good for all potential licensing projects. It appeared on my blog, my website, all the collateral.




Forward to 6 months ago. I started designing for 2 new clients (you will learn more about them later) and I realized my logo that I was so excited to use, didn't work. It had to sit with the manufacture's logo and the collection logo...to many logos.

After weeks of trying to figure out what to do, I revisited my old logo and made some small revisions. Oddly enough, I think this is the better choice. I like the feminine aspects and the flowing swirls. The above logo looks so restricting when I compare the two.



For packaging that has a ton of logos already, I have this simple logo.



What do you think? I could use your creative input with this.

PS. I can not figure out how to get rid of the black box around the logos...blogger is driving me crazy these days.