Know Your Customer Intimately


No, this isn’t about designing intimate apparel. 

Last week we wrote that focusing on customer experience is essential.  We design in service of the client. It is inspiring to read how Adidas designs intimately around their customers. The Economist reported that “The Adidas Method” does not entirely include Nike or Puma’s aggressive marketing habits but rather relies on a “quieter approach”—a thoughtful discipline—to understand their customer first and then design products to match.

Working on trend boards. The very first step in the design process.